February 6, 2026
Glide Japan Inc.
Glide Japan Featured on TBS “Hiruobi”
Introducing the Potential of Inbound Tourism from Europe, North America, and Australia
On February 6, 2026, Glide Japan Inc., based in Beppu City, Oita Prefecture, was featured on the Japanese national television program “Hiruobi” (TBS).
During a special segment focusing on inbound tourism trends, an on-screen graphic (flipboard) introduced Glide Japan’s initiatives related to attracting visitors from Europe, North America, and Australia, highlighting the potential of regional destinations in Japan.
Key Topics Introduced in the Program
The broadcast covered the following points:
- Spending trends of inbound travelers (2025 preliminary data), showing high per-capita travel expenditure among visitors from Europe and Australia
- Glide Japan’s role in planning and arranging trips for international visitors
- Approximately 500 inbound travelers annually, with around 80% coming from Europe, North America, and Australia
- Experience-based tourism programs rooted in local culture, such as:
- Bamboo lantern making
- Foot bath experiences
- Traditional dyeing workshops
- The tendency of travelers from Europe, North America, and Australia to appreciate the authentic, everyday charm of regional communities, making them well suited to sustainable regional tourism
The segment also addressed how attracting long-stay, high-value travelers from these regions can contribute to regional revitalization and help mitigate over-tourism in major urban destinations.
About Glide Japan
Glide Japan Inc. is a destination management and inbound tourism company based in Beppu City, Oita Prefecture.
We work closely with local communities to design and arrange immersive travel experiences for international visitors, with a strong focus on Europe, North America, and Australia.
Through tourism, we aim to connect global travelers with the authentic regional Japan and support sustainable local development.
▶ Official website: https://glidejapan.co.jp/
Contact
Glide Japan Inc.
Space Beppu, 12-9 Chiyomachi
Beppu City, Oita, Japan
TEL: +81-977-75-9566
E-mail: info@glidejapan.co.jp
